Local Search Engine Optimization is necessary for every brand so that they can grow their business. It also helps in attracting more nearby customers using Google Business listings.
In this article, I will explain to you what Local SEO is and how to do Google business listings to improve your online visibility.
What is Local SEO?
Local Search Engine Optimization is a productive way to market your business online. It supports businesses to promote their products and services to local customers at the exact time. They’re looking for a local business.
Millions of customers use local search daily to find the best local brands in their region. You can increase your chances of getting searched by these targeted customers through Local Google business directory.
It is a much targeted online marketing method. It lets your site to build your business on search engines and other digital marketing networks.
Difference between SEO and local SEO?
Here are the difference between local SEO and organic SEO !!
Local SEO has a geographical component which organic SEO does not necessarily have.
It is the practice of building signals of relevance around a specific location; a brick-and-mortar business.
Organic SEO can be influenced by location, but it is not attached to a brick and mortar business.
Organic SEO is a marketing practice that revolves, more or less around a website.
This website can be a full-fledge internet-based business which may or may not have a geographical location.
In addition to brick and mortar business, bloggers, internet marketers, affiliate marketers and other internet-only business use organic SEO to improve their rankings and increase traffic.
How to do local SEO?
There are some few best practices to outrank competition in local areas by Google business listings.
Optimize Title and Description Tags
Every page on your site must have a unique title, nice description, and Meta tags. It specifically conveys the search engines about the content of your pages. These are the pieces of code that search engines see and use to tweak your business’ information into search engine results.
You can even know what your competitors are using in their Title and Description Tags. This will help you to generate effective ideas.
Just right click on the blank section of a site and click View > Source and you can see the Title and Description tag code that the search engine fetches.
The great thing about Title and Description tags is that you can use these as an advantage if you’re trying to rank for local cities.
Include Clear Calls to Action
You want people to visit your website. For this, Make sure that your contact number is clearly and prominently displayed with clear CTA. There should always be an easy way to contact you.
Guide the user and use CTAs to tell them what to do next (Make a contact, request a demo, etc.).
Include Reviews & Testimonials
Showing reviews on your site will help you to improve conversions. It gives users an assurance in your service. People search for reviews before buying anything. They analyze the reviews of products which are giving by other people.
When some visitors visit your site, they can really improve your conversion rates as well as metrics. Make sure that you engage with reviews wherever you received, especially the bad ones.
Finally, use your website, email, and other tools to boost happy customers to leave positive reviews.
There are some reputed marketing soft wares and tool options which you can use to track, manage, and to collect reviews. They are:
Make it Mobile Friendly
Google has a large focus on mobile-friendly websites. More and more customers use mobiles, smartphones or tablets to find the best local businesses while they’re on the go.
It stated that mobile users are higher at 51% compared to desktop users which are at 42%. Local SEO covers both desktop and mobile internet users which you should never miss out on a potential customer.
Boost Local Inbound Links
Website links are really important because Google sees them as a sign of popularity and authority. If you have more inbound it means that you have got some reliable sources for your website. This gives an edge over others.
Create a positive and expressive discussion with your audience by providing trustworthy information. It helps you to build the trust of others.
You should always try to build links as suitable. Consider link building strategies like guest blogging, offering to high-authority sites, and serving as a source in articles that will link to your website.
Linking to high-authority websites also has a positive impression on Local SEO. It shows that you know which sources are valuable and reliable, and search engines will consider your site first before others.
Get your business List on Google business Listings for Free
Now, you can build your business listing for free. You might have heard about Google my Business, and Local Google+ pages. It can get you unbelievable exposure if you have optimized enough to show up in Google local.
It was developed to control what information is showed by Google in Google Search. You should also add your Business to Google Maps for better results.
This helps you to confirm that your customers have the right information about your local business, like your opening hours, address, and contact details.
Local Google+ pages can help you to connect with your customers and let you get more coverage. They add social communication to your listing and help you to create a two-way communication with your users.
Analyse and Monitor Your Results
When you start working on your local SEO, you need to set up the tools that will help you to track and evaluate the results.
You can start this by observing the target keywords that you have selected. You can use the daily updates while you are doing the work.
Additionally, you can also use Moz Analytics as a good source of insights to monitor your ranking.
On a weekly basis, you can also glimpse over the impressions and clicks of your keywords in Google webmaster tool.
Finally, you can use Google Analytics to analyze the organic traffic.
If you are doing this all correctly, then you will start seeing the traffic increase within weeks.
Now is the time for you to take benefit of local Search Engine Optimization and boost your business before your competitors understand. All local businesses, from florists and builders to plumbers and accountants, can improve their business coverage and make more money through local SEO.