Local SEO for every brand can grow their business and can help in attracting more nearby customers using Google Business listings.
In this article, I will explain to you what Local SEO is and how to do Google business listings to improve your online visibility.
What is Local SEO?
Local SEO is a productive way to market your business online. It supports businesses promote their products and services to local customers at the exact time they’re looking for a local business.
Millions of customers use local search daily to find the best local brands in their region. You can increase your chances of getting searched by these probable customers through Local Google business listings.
It is a much targeted online marketing method. It lets you site your business on search engines and other digital marketing networks so you’re seen by potential customers on their terms.
Few best practices to outrank competition in local areas by Google business listings.
Optimize Title and Description Tags
Every page on your site must have a unique title and description Meta tags that exactly tells the search engines extra about the content of your pages. These are the pieces of code that search engines see and use to tweak in your business’ information into search engine results.
You can even Infiltrator on what your competitors are using for their Title and Description Tags – which will help shoot ideas for your pages.
Just right-mouse click on any blank section on a site and click View > Source and you can see the Title and Description tag code that the search engine fetches.
The great thing about Title and Description tags is that you can use these as an advantage if you’re trying to rank for local cities.
Include Clear Calls to Action
You want people to visit your website and then convert. Make sure that your contact number is clearly and prominently displayed with clear CTA and there are easy ways to contact you.
Guide the user and use CTAs to tell them what to do next (Make a contact, request a demo, etc.).
Include Reviews & Testimonials
Showing reviews on your site will help improve conversions, giving user’s assurance in your service and which is one of the big factors to perform Local SEO.
People look up reviews before choosing a restaurant to eat at and take a look at reviews for products they’re thinking about buying.
Once visitors are on your site, they can really improve your conversion rates as well as metrics that do influence SEO directly.
Make sure you’re engaging with reviews wherever they’re received, especially the bad ones.
Finally, use your website, email, and other tools to boost happy customers to leave reviews.
There are several reputation marketing software and tool options you can use to track, manage, and collect reviews. Here are some:
Make it Mobile Friendly
Google has a large focus on mobile friendly websites. More and more customers use mobiles, smart phones or tablets to find the best local businesses while they’re on the go.
It stated that mobile search is higher at 51% compared to desktop use at 42%. Local SEO covers both desktop and mobile internet access significance you never miss out on a potential customer.
Boost Local Inbound Links
Links to your website are really important because Google sees them as signs of popularity and authority.
The more inbound links you have to your website from reliable sources, the greater chance you have of ending up at the top of the search results.
Create a positive and expressive discussion with your audience by providing trustworthy information that speaks to the value of your business, and prove yourself an expert in what you do.
Ask for links when suitable and consider link building strategies like guest blogging, offering to high-authority sites, and serving as a source in articles that will link to your website.
Also, linking to high-authority websites yourself also has a positive impression on Local SEO. It shows that you know which sources are valuable and reliable, and search engines will consider your good verdict to be a sign of legitimacy.
Get your business on Google business places
You might have heard about Google my Business, and Local Google+ pages.
It’s very important for local businesses to claim their Google My Business page. It’s free and can get you unbelievable exposure if you’re optimized enough to show up in Google local.
It was developed to control what information is showed by Google in Google Search and Google Maps, so you can be found more easily by likely customers.
This helps you confirm that your customers have the right information about your local business, like your opening hours, address, and contact details.
Local Google+ pages can help you connect with your customers and let you get more coverage. They add social communication to your listing and help you create a two-way path of communication with your users by answering to reviews and creating post updates for your customers.
Analyze and Monitor Your Results
When you start working on your local SEO, you need to set up the tools that will help you track and evaluate the results.
You can start by observing the target keywords you selected. You can use daily updates while you are doing the work and then shift to weekly when you finish the campaign.
Additionally, you can also use Moz Analytics as a good source of insights for ranking monitoring.
On a weekly basis, you can also glimpse over the impressions and clicks of your keywords in Google Webmaster Tools.
Finally, you can use Google Analytics to analyse the organic traffic and see if it’s refining.
If you are doing correctly, you should start seeing the traffic increasing within weeks from starting to work on your local SEO campaign.
Now is the time for you to take benefit of local SEO and boost your business before your competitors comprehend.
All local businesses, from florists and builders to plumbers and accountants, can improve their business and make more money through local SEO.
So get started today!