Hi friends today in digital marketing training we will learn about Facebook groups and its benefits.
Many of us might don’t know what Facebook groups are. Let me explain to you what is these groups are all about and how it will help you to get a lot of Niche audiences for your website traffic and to get more and more conversion.
Facebook groups are basically a community where alike people come together to share their thoughts, feelings and interests.
It is exactly same as you are in a seminar where a kind of people gathered to discuss their line of business.
And Facebook gives you an opportunity where you can join any certain group where you can find people of your industry. You can join any of the group which consists of members who belongs to your business, industry or category.
A group consists of two type of people one as an Admin and the another as members. A creator of the group can join any number of people in that group and also can pass the admin rights to other members of that group.
A member can post and can allow other members to join the group.
There are mainly Three Types of groups are available on Facebook:
Public | Closed | Secret
Public groups are those groups where any activities are open to all. Everybody can see what all are happening in that Facebook group. How many members have joined that group, posts by any member of the group are easily visible to anyone who is even not a part of that Facebook Group.
Closed groups are those groups which are restricted to their members only. If you are not a member of any closed group you cannot see what is all going in that group. You can’t see the members anyhow and any post by the members of the groups will be invisible.
Secret groups are those Facebook groups which are made for a particular reason. It could be a family member groups and it could be a colleagues group. These groups are not searchable nor anybody can send a request to join that group, only admin can join members into that group.
Benefits of Facebook Groups
Facebook groups are so popular these days almost everybody on Facebook uses groups to target their audiences who matters to their business. You can also target your right audiences via this Facebook groups. This will definitely help you in achieving your target it will give you a lot of traffic to your site and probably a good number of conversions may happen.
Whatever post you will do on your Facebook page you can easily share it with relevant groups where that post can go viral.
You can post relevant content in Facebook groups and can seek a lot of engagement from right audiences.
So, it is my advice start using Facebook groups to get a lot of engagements on your posts and start getting direct traffic to your site.
Here in my another blog, I mentioned how to increase your group members.
For any more questions, please comment below and I’ll revert back to you.